Branded eLearning Templates

TARGET AUDIENCE:

Opticians and other Eye Care Specialists.

CHALLENGE:

The eLearning Designer's Community monthly challenge required participants to create a branded eLearning template for a specific company, emphasizing creativity and alignment with the company's identity.

ACTION:

I chose LensCrafters, drawing inspiration from the specialized tools used by opticians and ophthalmologists. My design focused on training modules for eye care specialists, using a strong color scheme with lighter tones to stand out from LensCrafters’ traditional palette. I incorporated interactive click-to-reveal tabs and scenario templates with animated text and images to enhance engagement.

SOLUTION:

The result was a vibrant, branded eLearning template that effectively catered to eye care specialists. The engaging design and interactive elements provided a dynamic learning experience, making it a valuable training resource tailored to the audience’s needs.